Growth Network Member, Dublin
Octavio Hernandez
Founder|Odyssey
About Octavio Hernandez
Octavio Hernandez is the Founder of Odyssey, a Dublin-based marketing consultancy that helps B2B SMEs sharpen their messaging and positioning so they attract better-fit customers and close more deals.
With more than 20 years of marketing experience across tech and SaaS companies in Europe and North America, Octavio takes the frameworks and processes that work at enterprise scale and adapts them for startups and small teams working with real-world constraints of time, budget and headcount. The goal is always the same: build the marketing infrastructure that makes small teams effective.
Odyssey works across three connected areas. Messaging and positioning infrastructure develops the foundational frameworks that differentiate a brand. Connected marketing architecture builds integrated strategies where content, campaigns and sales enablement compound on each other. Then AI-powered marketing execution layers in intelligent automation for research, content production, lead scoring and nurture, so people focus on strategy while AI handles repetitive work.
His approach is strategy-first, results-focused and refreshingly free of marketing jargon. He works with founders and small teams in a neurodivergent-friendly way, treating different thinking patterns as strengths and using technology to help clients do more in an efficient, cost-effective manner.
How Octavio Helps B2B SMEs Grow
- Messaging & Positioning: Positioning statements, messaging hierarchies and value propositions that differentiate your brand so prospects immediately understand what you offer and why it matters.
- Marketing Consulting: Go-to-market strategy, positioning and messaging frameworks adapted from enterprise practice for startups and SMEs with practical constraints.
- Connected Marketing Architecture: Integrated strategies where content, campaigns and sales enablement compound — blog posts become email sequences, webinars generate sales collateral, customer stories support multiple channels.
- AI-Powered Automations: Lead generation, workflow automation and efficiency gains through AI systems that handle research, content production, lead scoring and nurture sequences.
- Personal Coaching: A space for founders and leaders to grow and achieve goals with clarity and purpose, working with how your mind actually works.
- Strategic Foundation: Establishing clear value propositions and a strategic foundation before scaling marketing activity, with a results-focused, jargon-free approach.
Odyssey
At Odyssey, the process starts with an audit of where a business currently stands and where the gaps are in how it shows up in the market. From there, Octavio refines the story until prospects immediately understand what is on offer and why it matters. The result is clearer positioning, better conversations with better-fit customers, and sustainable, measurable growth.
Odyssey's work is practical and tailored to small teams. Whether it is developing positioning statements, building a connected content-to-sales system, or automating lead generation with AI, every engagement is designed to make marketing more effective without adding unnecessary complexity.
Octavio in The Growth Network
Octavio is a Growth Network member in Dublin and a trusted marketing, digital and creative voice inside the community. Members turn to him when they need to sharpen their positioning, clarify their message, or build marketing systems that actually support growth — in a trust-based, relationship-led way.
His strategic, jargon-free perspective and deep experience across tech and SaaS make him a valuable thinking partner for founders and small teams ready to attract better-fit customers and close more deals.
Why Connect with Octavio
- 20+ years of marketing experience across tech and SaaS in Europe and North America.
- Founder of Odyssey, a Dublin-based consultancy focused on B2B SME growth.
- Messaging and positioning infrastructure that makes differentiation clear.
- Connected marketing architecture where content, campaigns and sales enablement compound.
- AI-powered execution for research, content, lead scoring and nurture.
- Strategy-first, results-focused, jargon-free and neurodivergent-friendly approach.
- Dublin-based Growth Network member serving B2B SMEs across Ireland, NI, the UK and beyond.
Key facts
Key Facts at a Glance
A quick-reference summary of Octavio Hernandez — Founder of Odyssey and Growth Network Dublin member.
- Role
- Founder — Odyssey
- Based in
- Dublin, Ireland
- Active across
- Ireland, Northern Ireland, the UK, Europe & North America
- Experience
- 20+ years in marketing across tech, SaaS and enterprise
- Focus
- B2B SMEs: positioning, messaging, connected marketing architecture and AI-powered execution
- Approach
- Strategy-first, results-focused, jargon-free and neurodivergent-friendly
- Services
- Messaging & positioning, marketing consulting, connected marketing, AI automations and personal coaching
- Community
- Growth Network — Dublin
Links & Connect
Get in touch with Octavio
No pressure and no pitch. Reach out directly, or ask us for a warm introduction through The Growth Network.
- Company
- Odyssey
- Website
- weareodyssey.ie
- View profile
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