Growth Network Member, Newry
Karen Maginn
Founder|Beyond the Branding
About Karen Maginn
Karen Maginn is the Founder of Beyond the Branding, a brand-focused digital agency in Newry helping small and medium-sized businesses across Northern Ireland and Ireland grow through smarter branding, marketing and creative work that delivers measurable results.
She helps business owners cut through the noise of the digital landscape with practical brand strategy, visual identity, creative campaigns, digital media marketing and in-house training. Every solution is tailored to the client's goals — increasing online visibility, building brand awareness, engaging the right audience and improving ROI.
With a BSc Hons in Communication, Advertising and Marketing, an Advanced Diploma from the University of Ulster, and more than a decade of experience across Ireland, Australia and senior leadership roles, Karen brings both strategic depth and hands-on execution. She combines international perspective with local understanding to help owner-led businesses show up consistently and commercially.
Clients value her tailored approach, commercial focus and commitment to work that can actually be used. She keeps her skills and strategies current so businesses stay positioned for future growth in an ever-evolving digital market.
How Karen Helps Businesses Grow
- Brand Strategy: Unravelling the essence of your business and building a brand that stands out.
- Visual Identity & Design: Compelling aesthetics and design that make every touchpoint feel considered.
- Creative Campaigns: Ideas and campaigns that connect with the right audience and drive engagement.
- Digital Media Marketing: Google Ads, SEO and social media management focused on visibility and results.
- Brand Consultation: Practical, tailored advice for owners who want clarity and confidence in their marketing.
- In-house Marketing Training: Upskilling internal teams so businesses can market themselves effectively over time.
Beyond the Branding
At Beyond the Branding, the focus is on marketing that businesses can actually use. The team starts by understanding each client's goals and audience, then builds brand strategy, visual identity and creative campaigns that connect with the right people and drive engagement.
Digital media marketing covers Google Ads, SEO and social media management with a clear focus on visibility and results. Karen also provides brand consultation and in-house marketing training, giving owners and internal teams the clarity and confidence to market themselves effectively over time.
Karen in The Growth Network
Karen is a Growth Network member in Newry and brings specialist branding and marketing expertise to the community. Members turn to her when they need help clarifying their positioning, building a stronger brand, or getting more value from their marketing.
She contributes in a trust-based, relationship-led way — sharing practical advice, asking the right questions, and helping fellow founders communicate more effectively and consistently.
Why Connect with Karen
- Founder of Beyond the Branding, a brand-focused digital agency helping SMEs across Northern Ireland and Ireland.
- Specialist in brand strategy, visual identity, creative campaigns and digital media marketing.
- 10+ years of marketing experience across Ireland, Australia and senior leadership roles.
- Tailored, commercial approach focused on online visibility, brand awareness, engagement and ROI.
- Provides Google Ads, SEO, social media management, brand consultation and in-house marketing training.
- Newry-based Growth Network member supporting owner-led businesses in a trust-based, relationship-led way.
Key facts
Key Facts at a Glance
A quick-reference summary of Karen Maginn — Founder of Beyond the Branding and Growth Network Newry member.
- Role
- Founder — Beyond the Branding
- Based in
- Newry, Northern Ireland
- Active across
- Northern Ireland & Ireland
- Experience
- 10+ years in marketing across Ireland, Australia and senior leadership roles
- Qualifications
- BSc Hons Communication, Advertising & Marketing; Advanced Diploma Professional Practice
- Services
- Brand strategy, visual identity, creative campaigns, digital media, training
- Approach
- Tailored, commercial and focused on measurable results
- Community
- Growth Network — Newry
Links & Connect
Get in touch with Karen
No pressure and no pitch. Reach out directly, or ask us for a warm introduction through The Growth Network.
- Company
- Beyond the Branding
- Website
- beyondthebranding.com
- View profile
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