Growth Network Member, Newry
Monika Selim
Founder / Owner|E-MO Nails
About Monika Selim
Monika Selim is the Founder and Owner of E-MO Nails, a Newry-based professional nail supplies and training business she established in 2017 after more than 15 years working as a nail technician and educator. With deep knowledge of the products nail professionals use every day, she set out to create her own superior brand — one that would give technicians high-quality, cost-effective products they could use with pride.
Together with her husband Erol, Monika took the business online and grew a customer base across Northern Ireland and the Republic of Ireland. E-MO Nails now offers a wide range of nail care products and equipment, from acrylic and gel supplies to nail art, brushes, electric files and UV/LED lamps, with a focus on supporting salon owners of every size with profitable business practices. Monika is proud that the products are manufactured in Europe to the highest quality and safety standards, with long-lasting gel polishes that are vegan, cruelty-free and free from many harmful chemicals.
Education is at the heart of what Monika does. As an ABT-accredited educator, she delivers certified gel nail courses and one-to-one refresher training for experienced technicians, giving students her undivided attention and helping them build confidence in the areas they need most. Her goal is to see every student succeed and feel ready for the next step in their career.
Monika's approach is personal, practical and rooted in a genuine passion for the industry. She believes in creating products that perform beautifully, providing support that helps salon owners thrive, and building a business that makes nail technicians feel informed and valued.
How Monika Helps
- Professional Nail Products: A wide range of salon-quality nail supplies, including gel and acrylic products, brushes, nail art, extensions, electric files and UV/LED lamps.
- ABT-Accredited Nail Courses: Certified gel nail courses designed to give students the confidence, skills and qualification needed to start or advance their nail career.
- One-to-One Refresher Training: Personalised, approximately 5-hour sessions exclusively with Monika, tailored to the areas each qualified technician wants to refresh or enhance.
- Gel & Acrylic Nail Services: Hands-on training and quality supplies covering gel, acrylic and nail art techniques for professional, long-lasting results.
- Salon Business Support: Practical guidance and profitable business practices to help salon owners of every size grow, stock and run their services with confidence.
- Vegan & Cruelty-Free Formulas: European-made gel polishes that are vegan, cruelty-free and 22-free, created to high quality and safety standards without compromising performance.
- Nail Art & Design Training: Creative courses and products that help nail technicians develop standout nail art, mixed designs and modern techniques.
- Professional Nail Equipment: Reliable tools and equipment selected for professional use, from electric nail files and lamps to essential prep and aftercare products.
E-MO Nails
E-MO Nails is a Newry-based professional nail supplies and training business founded by Monika in 2017. The range covers everything nail technicians need — from gel and acrylic supplies to nail art, brushes, electric files and UV/LED lamps — all manufactured in Europe to strict quality and safety standards.
The gel polishes are vegan, cruelty-free and 22-free, giving salon owners professional performance without harmful chemicals. Alongside the product range, Monika delivers ABT-accredited gel nail courses and one-to-one refresher training for qualified technicians who want personal, focused support.
Monika in The Growth Network
Monika is a Growth Network member in Newry and brings beauty industry expertise, product knowledge and small business experience to the community. Members turn to her for practical guidance on running client-facing beauty businesses and building brands customers trust.
She contributes in a trust-based, relationship-led way — creating welcoming spaces for self-care, supporting local business growth and encouraging other owners to invest in quality and their own confidence.
Why Connect with Monika
- Founder and Owner of E-MO Nails, a Newry-based professional nail supplies brand.
- 15+ years as a nail technician and educator, running her own business since 2017.
- Salon-quality gel, acrylic, nail art and equipment supplied across NI and Ireland.
- European-made, vegan, cruelty-free, 22-free formulas designed for professional use.
- ABT-accredited gel nail courses and one-to-one refresher training for qualified technicians.
- Practical business support for salon owners of every size, focused on profitable practices.
- Newry Growth Network member — approachable, knowledgeable and passionate about the industry.
Key facts
Key Facts at a Glance
A quick-reference summary of Monika Selim — Founder of E-MO Nails and Growth Network Newry member.
- Role
- Founder & Owner — E-MO Nails
- Based in
- 11B Monaghan Street, Newry, BT35 6BB
- Founded
- 2017, following 15+ years as a nail technician & educator
- Serves
- Nail technicians and salon owners across NI and Ireland
- Products
- Gel, acrylic, nail art, brushes, electric files, UV/LED lamps
- Formulas
- European-made, vegan, cruelty-free, 22-free gel polishes
- Training
- ABT-accredited gel nail courses & one-to-one refresher sessions
- Community
- Growth Network — Newry
Links & Connect
Get in touch with Monika
No pressure and no pitch. Reach out directly, or ask us for a warm introduction through The Growth Network.
- Company
- E-MO Nails
- Address
- 11B Monaghan Street, Newry, BT35 6BB
- Phone
- 07714749309
- Website
- www.e-monails.com
Related members
